Or maybe you didn’t! How many websites have you been onto and decided on the very first page whether it was of interest? Maybe it was the imagery or maybe you read a few lines of text and decided it wasn’t for you. How can you tell if people are doing the same to your website? Below are 5 great facts to bear in mind when creating your online shop window.
1. You have 10 Seconds to Make a Good Impression
Your website is often the first encounter you will have with a potential customer. When a user firsts visits your site they will form an impression of your business within the first 10 seconds. That does not give much time to draw them in. Make sure your webpage is the best it can be with striking imagery and engaging content. Summarise your main selling points, your key products or services and what makes you different. Don’t miss an opportunity to make a great first impression.
2. Users Only Read Slightly Over a Quarter of Content on a Page
Imagery definitely leads the way in how people engage online. Ensure your website looks greats, use the best images and create an easy user flow. When it comes to content, every word that appears on your website is important, especially if a user is only going to read a small proportion. You need to ensure that each piece of content is positioning your brand in the best light so if that piece is all they read they get a good vibe from your brand.
3. 40% of Users Will Leave a Website if it takes More Than 3 Seconds to Load
Having lots of video content and fancy transitions on your website may seem like a great idea but beware of making your site so data heavy it takes ages to load. In the age of mobile first thinking, many users will be viewing your site on mobile networks and having a site that take ages to load will only leave a bitter taste in users mouths, that’s if they even stay around to try it out.
4. Most Users Scan a Web Page in a F Shape
The layout of your site is really important in engaging with users in the right way. Plan your site design and content around how users will view your website. Users first read horizontally across the top of the page, creating the top of the F. Users then move down the page a bit and then read horizontally across a second time, normally a shorter distance than the first. This creates the second bar of the F. Finally, users scan vertically down the left side of the page. This forms the last part of the F. With this in mind ensure that your key content is in these areas for users to see.
5. Users are Less Likely to Return If They Had a Bad Experience
If you go into a shop and receive bad service are you likely to return? Probably not. The same applies online. If a user visits your website and has a bad experience, there is a good chance they will not return to take another look. Broken links, images that fail to load, even just a bad user journey can all make a website feel like it is not providing the user with a good service. Make sure you regularly inspect your website and check it is working well.
Whether building a new website or reviewing an established one, make sure you think carefully about what impression it is going to leave. You often only get one chance with a new customer, so leave them feeling great about your brand and excited to come back.
If you would like more information on how to make a good first impression with your website or need help with your website content get in touch with us today.