And the world was frantically trying to get ready for Christmas day. Sales teams are closing down those last few sales, retail teams are busy working towards December targets and most of us are getting those last few presents wrapped and under the tree. For some businesses this time of the year is the busiest, others have a quiet Christmas and New Year period. What all businesses should have in common is the planning and excitement around a new year ahead!
Is your business geared up for 2018? What does it have in store for you? January is an important time for any brand, it is the time of year to reconnect with customers, to re-engage your staff and to re-ignite your creativity! The New Year often brings with it a sense of freshness and new beginnings. Many people make New Years resolutions for themselves but when was the last time you made a New Years resolution for you business. Especially your marketing
January is a great time to take a small step back and review what your marketing achieved in 2017, and what changes you need to make in the new year to really accelerate your brand to where it needs to be. Whilst many large corporates plan their marketing 6 months in advance, smaller companies have the advantage of being more in the moment with their marketing decisions.
You should already have your overview of what you intend to do marketing wise in 2018 and where you want your brand to be in 12 months times. But take an opportunity in January to focus in on one thing that you really want to change from last year. Do you want to add a new social platform to the mix? Or maybe you are not on social at all yet and want to give it a try? Do you want to launch a blog? Or maybe now is the time to give your website a refresh? Maybe you just want to change the way that you talk to customers by adding more videos or infographics. Whatever you decide ensure you stick to your brand personality and that it will be a good addition to your current marketing mix.
Here are a few things you can expect from HIIT over the next 12 months:
- More great content on our blog, with more video content
- A new newsletter to keep you updated with what is going on with us and the latest news from the industry
- Exciting new partnerships
- Some must have new services
We hope there will be even more as we continue to grow throughout 2018 so watch this space.
To those that have supported us in 2017 we thank you, and we look forward to working with you in 2018. For anyone who would like to work with us next year we are looking forward to making 2018 a great year for us all.