The battle to the top of Google

The mobile battle to the top of Google

Google has long been a mystery battle ground for many companies. The mission to reach the top of the Google search rankings has been a long debated journey and Google themselves have kept the key to success very close to their chests. The search results are intended to be an organic process which returns the best results for each user’s needs. However, there has been many tried and tested methods to help boost a website’s place in the list, for example, optimised copy, fresh content and link building.

As technology advances users are accessing the internet from anywhere and everywhere, 24/7.  The breadth of information available is vast and online customers have developed raised expectations when it comes to their online experience. This is particularly evident across the use of smart mobile devices. Users now expect websites to deliver as well, if not better, experiences across their smart phones as their desktop computers.

In response to this, Google has taken the first step towards mobile first indexing. Last week they announced that they would be moving their first sites to be indexed using the mobile versions of their sites rather than the desktop version, which has long been the tradition. Their logic is that searches from smart phones are becoming the norm and many companies have not sufficiently optimised their sites to be mobile friendly. This results in searches being shown mobile sites that are not delivering the level of services that their desktop versions do. By using the mobile site for ranking they are maintaining their aim to deliver the very best experience for searchers.

So, what does this mean for your website?

Whilst the move to mobile first indexing is going to be a slow roll out, now is the time to ensure that when the time comes for your site to be looked at, it is fully mobile optimised. This is important not just for Google, which is a key source of leads for many sites, but also for the users that are landing on your site from a mobile device. If they are being presented with a badly organised, over crowded display which has not adjusted to their screen size they are likely to leave.

Mobile-friendly sites can really improve the customer service delivered by your website. User will have a better user experience when using their mobile devices and this will make them more likely to want to do business with your company. With less space available on your screen, it is important to simplify the user journey, ensure that key tasks are easy to find and calls to action are easy to act on.

Use your website to surprise your customers. The world of smart mobile devices opens up a whole new level of functionality which can make the user’s journey easy, quick and, ideally, enjoyable. By integrating location technology, for example, you are able to deliver a personalised experience based on a user’s closest store. This is the sort of content that Google will want to deliver to their users. There is boundless opportunity to delight your users and that is the first step to increasing the number of happy customers you have.

Mobile optimisation may seem like a huge job if you have always focused on the desktop version of your site. But it doesn’t have to be. More than likely, you use many websites on your own smart mobile devices. What sites deliver a great experience? How do they guide the user through the journey on their phones? What do you want your site to deliver to users? Put yourself in a users shoes and test your site thoroughly and make improvements as you go to deliver the best customer service across all devices.

Keep in mind that in the future the majority of the traffic to your website may well come from smart mobile devices. The user experience is fundamental to the success of your website. Deliver a great experience and users will come back, deliver a bad one and you may have lost them for ever. Focus on what you can change and gradually move towards a mobile first mentality in your design and content. Google is leading the way in this move and businesses who do not take notice will be left behind.

If you would like to know more about designing for mobile contact us now on

Twas the week before Christmas…

And the world was frantically trying to get ready for Christmas day. Sales teams are closing down those last few sales, retail teams are busy working towards December targets and most of us are getting those last few presents wrapped and under the tree. For some businesses this time of the year is the busiest, others have a quiet Christmas and New Year period. What all businesses should have in common is the planning and excitement around a new year ahead!

Is your business geared up for 2018? What does it have in store for you? January is an important time for any brand, it is the time of year to reconnect with customers, to re-engage your staff and to re-ignite your creativity! The New Year often brings with it a sense of freshness and new beginnings. Many people make New Years resolutions for themselves but when was the last time you made a New Years resolution for you business. Especially your marketing

January is a great time to take a small step back and review what your marketing achieved in 2017, and what changes you need to make in the new year to really accelerate your brand to where it needs to be. Whilst many large corporates plan their marketing 6 months in advance, smaller companies have the advantage of being more in the moment with their marketing decisions.

You should already have your overview of what you intend to do marketing wise in 2018 and where you want your brand to be in 12 months times. But take an opportunity in January to focus in on one thing that you really want to change from last year.  Do you want to add a new social platform to the mix? Or maybe you are not on social at all yet and want to give it a try? Do you want to launch a blog? Or maybe now is the time to give your website a refresh?  Maybe you just want to change the way that you talk to customers by adding more videos or infographics. Whatever you decide ensure you stick to your brand personality and that it will be a good addition to your current marketing mix.

Here are a few things you can expect from HIIT over the next 12 months:

  • More great content on our blog, with more video content
  • A new newsletter to keep you updated with what is going on with us and the latest news from the industry
  • Exciting new partnerships
  • Some must have new services

We hope there will be even more as we continue to grow throughout 2018 so watch this space.

To those that have supported us in 2017 we thank you, and we look forward to working with you in 2018. For anyone who would like to work with us next year we are looking forward to making 2018 a great year for us all.


You Had Me at Hello….

Or maybe you didn’t! How many websites have you been onto and decided on the very first page whether it was of interest? Maybe it was the imagery or maybe you read a few lines of text and decided it wasn’t for you. How can you tell if people are doing the same to your website? Below are 5 great facts to bear in mind when creating your online shop window.

1. You have 10 Seconds to Make a Good Impression

Your website is often the first encounter you will have with a potential customer. When a user firsts visits your site they will form an impression of your business within the first 10 seconds. That does not give much time to draw them in. Make sure your webpage is the best it can be with striking imagery and engaging content. Summarise your main selling points, your key products or services and what makes you different. Don’t miss an opportunity to make a great first impression.

2. Users Only Read Slightly Over a Quarter of Content on a Page

Imagery definitely leads the way in how people engage online. Ensure your website looks greats, use the best images and create an easy user flow. When it comes to content, every word that appears on your website is important, especially if a user is only going to read a small proportion. You need to ensure that each piece of content is positioning your brand in the best light so if that piece is all they read they get a good vibe from your brand.

3. 40% of Users Will Leave a Website if it takes More Than 3 Seconds to Load

Having lots of video content and fancy transitions on your website may seem like a great idea but beware of making your site so data heavy it takes ages to load. In the age of mobile first thinking, many users will be viewing your site on mobile networks and having a site that take ages to load will only leave a bitter taste in users mouths, that’s if they even stay around to try it out.

4. Most Users Scan a Web Page in a F Shape

The layout of your site is really important in engaging with users in the right way. Plan your site design and content around how users will view your website. Users first read horizontally across the top of the page, creating the top of the F. Users then move down the page a bit and then read horizontally across a second time, normally a shorter distance than the first. This creates the second bar of the F. Finally, users scan vertically down the left side of the page. This forms the last part of the F. With this in mind ensure that your key content is in these areas for users to see.

5. Users are Less Likely to Return If They Had a Bad Experience

If you go into a shop and receive bad service are you likely to return? Probably not. The same applies online. If a user visits your website and has a bad experience, there is a good chance they will not return to take another look. Broken links, images that fail to load, even just a bad user journey can all make a website feel like it is not providing the user with a good service. Make sure you regularly inspect your website and check it is working well.

Whether building a new website or reviewing an established one, make sure you think carefully about what impression it is going to leave. You often only get one chance with a new customer, so leave them feeling great about your brand and excited to come back.

If you would like more information on how to make a good first impression with your website or need help with your website content get in touch with us today.

The Power of Imagery

The Power of Imagery

Word vs image, it is always a challenge when designing anything that you want to attract people with. What made you click on this blog? Was it the title or was it the image we chose at the top? Perhaps the words persuaded you to click through but more than likely it was the image that caught your attention in the first place.

Think of the things that attract you throughout the day, we are drawn in by our senses. An amazing smell, an intriguing sound or a striking visual, all have the ability to grab our attention in an instant. With such a stimulating world around us, it takes something special to really engage us. When it comes to a brand, website, article or blog it is important to strike the right balance between great content and visually impactful imagery.

Have a think about the brands that you know and love? How many of those are identifiable purely by an image or even a colour? The orange of EasyJet or the red of Virgin, the golden arches of McDonalds or the colonel of KFC. These brands have made their visuals iconic, they stand alone as a brand identifier with no words required. However, it is important to note, it took these brands a lot of time (and money) to get to where they are. For the smaller brands out there the imagery is important but they have to be backed up by text to inform and engage your audience.

For websites and blogs the written content is what your audience has visited for, unless you are an artist of course. So make sure you are writing interesting copy that people will want to read. Great content is what will keep people engaged, it will position you as an authority and most importantly it will keep visitors coming back. However, bear in mind that the great copy alone is unlikely to drawn them in in the first place.

So, think carefully about the images you use, go for impact, for intrigue, for the image that is going to get your audience thinking and get them through to your content. You know they will love it when they get there, you just need to help them find it.

If you would like more information about content and imagery get in touch with us now to discuss.

What impact does colour have on your website?

What impact does colour have on your website?

Its one of the first questions we get asked as kids, what is your favourite colour? Each of us probably had a different answer, and what’s more it probably changed over time. But why, what effect does colour have on us? It is a widely discussed topic, what impact colour has, especially when it comes to emotions. So can colour influence how people perceive your brand or the impression they have of your website? What impact does colour have on your website?

Lets look at what is generally perceived to be the effect of each colour:


What impact does colour have on your website? Red


This one is fairly well known. Red is a dominate colour and can elicit feelings of passion and anger. It is also widely used to signify that something is important or dangerous. The colour red can actually have a physiological impact on us, increasing blood circulation, breathing rates and metabolism. For this reason, it is a colour that should be used with caution, whilst a great colour for attracting attention its other side effects can cause tension to the viewer.


What impact does colour have on your website? Orange

Orange is a happy colour, it brings about feelings of warmth and excitement. It is a fairly playful colour and is often used to signify youthfulness. Orange can create haste and stimulate acting on impulse. It is colour of comfort and can focus the mind on things that provide physical wellbeing such as food, warmth and shelter. It is a fun colour. However, be wary of over-usage, too much can suggest frivolity or a lack of serious intellectual values.


What impact does colour have on your website? Yellow

Yellow is a bit of a contradiction when it comes to the effect it has on our emotions. It is often seen as a happy and friendly colour, however it also activates the anxiety centre of the brain. The shade of yellow in use is very important. It is an energetic colour and can be used to stimulate and revitalise. It is also a common colour of warnings. Use the right shade of yellow and it will boost self esteem, confidence and optimism. Too much or the wrong tone can have a very negative impact causing feelings of fear and anxiety.


What impact does colour have on your website? Green

Green is another one that has very common connotations, particularly for being natural, stable and prosperous. Because of its tie with nature it is a colour of growth and is often used in financial markets. It is a colour of balance, it is the middle of the spectrum, and is reassuring to us on a primitive level. It is a good choice for calls to action because it stands out but more softly than the likes of red and orange. However, like most colours green can also have a negative impact if incorrectly used, it can generate feelings of boredom and stagnation.


What impact does colour have on your website? Blue

Whilst often considered a cold colour, blue is probably one of the most popular colours in the world of web design. Blue is the colour of the mind and effects us mentally, in contrast to the physical reaction we have to red. Blue elicits a feeling of calm and serenity, and inspires feelings of security and safety. It is often seen as a colour of trust, which is probably why it is seen on so many bank websites. Despite not being the easiest colour for us to see it is often used for clear communication. The only thing to be cautious of with blue is, because of its connections with coldness, it can be perceived as unemotional and unfriendly.


What impact does colour have on your website? Purple

The colour purple has long been associated with royalty and luxury. The use of purple is a quick and easy way to create a sense of elegance and communicates the finest possible quality.  It has the shortest wavelength and can take awareness to a higher level of thought. It is, therefore, also connected to wisdom, spirituality and mystery. The colour purple is also highly introverted, and can be used to inspire feelings of deep contemplation. Beware, excessive use of purple or using the wrong shade could bring about too much introspection.

Of course, there are many more colours that you can chose from, including:

Pink, which is linked to femininity, youth and innocence. But, can also be physically draining and somewhat emasculating,

Brown, associated with the earth, being rustic and sturdiness, can evoke feelings of reliability and support. But can also be linked to heaviness and lack of sophistication.

Black, the strongest of the colours, adds sophistication and elegance, but with bold confidence. It communicates absolute clarity and creates a perception of seriousness. Be careful, however, as black can be perceived as menacing.

White is probably the most used colour. It pairs well with every other colour and draws out the elements of more stimulating colours. White is associated with being pure, clean and sterile. It adds a perception of space. Sterility can also be a negative connotation so use wisely.

Thinking about your website, what colours have you used? What impact does colour have on your website? What emotions and perceptions are you creating in your customers?  It is hard to take our personal preferences away (which is why this website is pink) and to look at these things objectively. Think about what you want customers to feel about your brand and work backwards, in both colour and content.

If you would like to know more about the impact colour can have on your website or any other aspect of website design and content get in touch with us today.