The Power of Imagery

The Power of Imagery

Word vs image, it is always a challenge when designing anything that you want to attract people with. What made you click on this blog? Was it the title or was it the image we chose at the top? Perhaps the words persuaded you to click through but more than likely it was the image that caught your attention in the first place.

Think of the things that attract you throughout the day, we are drawn in by our senses. An amazing smell, an intriguing sound or a striking visual, all have the ability to grab our attention in an instant. With such a stimulating world around us, it takes something special to really engage us. When it comes to a brand, website, article or blog it is important to strike the right balance between great content and visually impactful imagery.

Have a think about the brands that you know and love? How many of those are identifiable purely by an image or even a colour? The orange of EasyJet or the red of Virgin, the golden arches of McDonalds or the colonel of KFC. These brands have made their visuals iconic, they stand alone as a brand identifier with no words required. However, it is important to note, it took these brands a lot of time (and money) to get to where they are. For the smaller brands out there the imagery is important but they have to be backed up by text to inform and engage your audience.

For websites and blogs the written content is what your audience has visited for, unless you are an artist of course. So make sure you are writing interesting copy that people will want to read. Great content is what will keep people engaged, it will position you as an authority and most importantly it will keep visitors coming back. However, bear in mind that the great copy alone is unlikely to drawn them in in the first place.

So, think carefully about the images you use, go for impact, for intrigue, for the image that is going to get your audience thinking and get them through to your content. You know they will love it when they get there, you just need to help them find it.

If you would like more information about content and imagery get in touch with us now to discuss.

Is Creativity Dying?

Is Creativity Dying?

Today is Cyber Monday, following a hectic Black Friday weekend, where the whole world goes mad for a bargain before Christmas. It’s great, you get to stock up on everything you wanted to get, at a fraction of the price. Whilst doing my own shopping in the sale madness, I was struck but how the gifts I was buying lacked real creativity. No longer do I have the time to personalise gifts or make my Christmas cards. This lead me to thinking is creativity dying?

In an age where we are surrounded by tech and convenience, it seems the far easier option to go with the pre-made. pre-prepared and unoriginal. Even the image at the top of this blog, I am afraid to tell you, is a stock image (I hear your horrified gasps!). Would the image have been better if I had taken the time to think of the image I wanted and set it up and taken my own photo? Possibly. Did I have the time to do this? No. Would this blog have been made better for it? I don’t think so.

Creativity is changing! It is becoming more advanced, more intelligent and more integrated into life. So much so that we often do not see it. In some case, it is more convenient, we are able to use someone else’s creativity to support our own. We rely on those with strengths in certain areas to provide us with their creative ideas. Whilst others rely on our creativity to support and inspire their own. The tech around us is becoming ever more creative, allowing us to do things we would have only ever dreamed of before.

Yes, creativity is becoming less hands on for the majority of us. But, this does not mean it is no longer there. It is in fact all around us, in our new gadgets, in the way we prepare our food, in our wardrobes and on our screens. Whilst of course our children need to sit and stick and cut and cover everything in glitter, they will also learn to code and cook and design. It is the way of the future, we should all appreciate the creativity that is all around us.

The creativity of others has given me the time to write this blog, my own creative outlet. It has allowed me to be creative with my clients website, and build an amazing Lego structure with my little boy. Have a think about the creative things around you today, and think about what your creative outlet is?

Out of House Marketing Department

Here we go…

After months of deliberation and planning we have taken the plunge and launched HIIT the Market. Was it scary? Yes. Are we excited? More than you could possibly imagine. It is a dream being fulfilled and a future being created.

So why have we entered the world of marketing? In short, because we love it. Being able to create great content makes us happy. Helping a brand succeed gets us excited. And yeah, we get to spend quite a lot of time hanging out on social media. What’s not to love?

Having worked for some of the UKs leading media owners we felt it was time to use our expertise to help the smaller companies and start ups that keep our economy growing but don’t have the financial or time benefits of larger corporates. After all, that includes us now so we have lots of work to do, lucky we know what we are doing. So here we are, raring to go! And that was the biggest challenge, starting!¬†We are small and new, but we are passionate and full of creative vibes.

It’s Monday morning and as we sit here writing this blog and drinking several cups of, now rather cold, coffee, we could not be more excited about what is to come. We are at the start of a great adventure and feeling pumped to takes those first steps on our way to the top. Even more so we are excited to help our customers take those first steps and look forward to enjoying our small part in their journey.

For those that we are working with already we say thank you, and for those that are yet to arrive we are here and waiting to get started. We hope to see you soon!

For more information on the services we provide and a little more about who we are check our website out! And of course, follow us across social!