You Had Me at Hello….

Or maybe you didn’t! How many websites have you been onto and decided on the very first page whether it was of interest? Maybe it was the imagery or maybe you read a few lines of text and decided it wasn’t for you. How can you tell if people are doing the same to your website? Below are 5 great facts to bear in mind when creating your online shop window.

1. You have 10 Seconds to Make a Good Impression

Your website is often the first encounter you will have with a potential customer. When a user firsts visits your site they will form an impression of your business within the first 10 seconds. That does not give much time to draw them in. Make sure your webpage is the best it can be with striking imagery and engaging content. Summarise your main selling points, your key products or services and what makes you different. Don’t miss an opportunity to make a great first impression.

2. Users Only Read Slightly Over a Quarter of Content on a Page

Imagery definitely leads the way in how people engage online. Ensure your website looks greats, use the best images and create an easy user flow. When it comes to content, every word that appears on your website is important, especially if a user is only going to read a small proportion. You need to ensure that each piece of content is positioning your brand in the best light so if that piece is all they read they get a good vibe from your brand.

3. 40% of Users Will Leave a Website if it takes More Than 3 Seconds to Load

Having lots of video content and fancy transitions on your website may seem like a great idea but beware of making your site so data heavy it takes ages to load. In the age of mobile first thinking, many users will be viewing your site on mobile networks and having a site that take ages to load will only leave a bitter taste in users mouths, that’s if they even stay around to try it out.

4. Most Users Scan a Web Page in a F Shape

The layout of your site is really important in engaging with users in the right way. Plan your site design and content around how users will view your website. Users first read horizontally across the top of the page, creating the top of the F. Users then move down the page a bit and then read horizontally across a second time, normally a shorter distance than the first. This creates the second bar of the F. Finally, users scan vertically down the left side of the page. This forms the last part of the F. With this in mind ensure that your key content is in these areas for users to see.

5. Users are Less Likely to Return If They Had a Bad Experience

If you go into a shop and receive bad service are you likely to return? Probably not. The same applies online. If a user visits your website and has a bad experience, there is a good chance they will not return to take another look. Broken links, images that fail to load, even just a bad user journey can all make a website feel like it is not providing the user with a good service. Make sure you regularly inspect your website and check it is working well.

Whether building a new website or reviewing an established one, make sure you think carefully about what impression it is going to leave. You often only get one chance with a new customer, so leave them feeling great about your brand and excited to come back.

If you would like more information on how to make a good first impression with your website or need help with your website content get in touch with us today.

Is Creativity Dying?

Is Creativity Dying?

Today is Cyber Monday, following a hectic Black Friday weekend, where the whole world goes mad for a bargain before Christmas. It’s great, you get to stock up on everything you wanted to get, at a fraction of the price. Whilst doing my own shopping in the sale madness, I was struck but how the gifts I was buying lacked real creativity. No longer do I have the time to personalise gifts or make my Christmas cards. This lead me to thinking is creativity dying?

In an age where we are surrounded by tech and convenience, it seems the far easier option to go with the pre-made. pre-prepared and unoriginal. Even the image at the top of this blog, I am afraid to tell you, is a stock image (I hear your horrified gasps!). Would the image have been better if I had taken the time to think of the image I wanted and set it up and taken my own photo? Possibly. Did I have the time to do this? No. Would this blog have been made better for it? I don’t think so.

Creativity is changing! It is becoming more advanced, more intelligent and more integrated into life. So much so that we often do not see it. In some case, it is more convenient, we are able to use someone else’s creativity to support our own. We rely on those with strengths in certain areas to provide us with their creative ideas. Whilst others rely on our creativity to support and inspire their own. The tech around us is becoming ever more creative, allowing us to do things we would have only ever dreamed of before.

Yes, creativity is becoming less hands on for the majority of us. But, this does not mean it is no longer there. It is in fact all around us, in our new gadgets, in the way we prepare our food, in our wardrobes and on our screens. Whilst of course our children need to sit and stick and cut and cover everything in glitter, they will also learn to code and cook and design. It is the way of the future, we should all appreciate the creativity that is all around us.

The creativity of others has given me the time to write this blog, my own creative outlet. It has allowed me to be creative with my clients website, and build an amazing Lego structure with my little boy. Have a think about the creative things around you today, and think about what your creative outlet is?

What impact does colour have on your website?

What impact does colour have on your website?

Its one of the first questions we get asked as kids, what is your favourite colour? Each of us probably had a different answer, and what’s more it probably changed over time. But why, what effect does colour have on us? It is a widely discussed topic, what impact colour has, especially when it comes to emotions. So can colour influence how people perceive your brand or the impression they have of your website? What impact does colour have on your website?

Lets look at what is generally perceived to be the effect of each colour:


What impact does colour have on your website? Red


This one is fairly well known. Red is a dominate colour and can elicit feelings of passion and anger. It is also widely used to signify that something is important or dangerous. The colour red can actually have a physiological impact on us, increasing blood circulation, breathing rates and metabolism. For this reason, it is a colour that should be used with caution, whilst a great colour for attracting attention its other side effects can cause tension to the viewer.


What impact does colour have on your website? Orange

Orange is a happy colour, it brings about feelings of warmth and excitement. It is a fairly playful colour and is often used to signify youthfulness. Orange can create haste and stimulate acting on impulse. It is colour of comfort and can focus the mind on things that provide physical wellbeing such as food, warmth and shelter. It is a fun colour. However, be wary of over-usage, too much can suggest frivolity or a lack of serious intellectual values.


What impact does colour have on your website? Yellow

Yellow is a bit of a contradiction when it comes to the effect it has on our emotions. It is often seen as a happy and friendly colour, however it also activates the anxiety centre of the brain. The shade of yellow in use is very important. It is an energetic colour and can be used to stimulate and revitalise. It is also a common colour of warnings. Use the right shade of yellow and it will boost self esteem, confidence and optimism. Too much or the wrong tone can have a very negative impact causing feelings of fear and anxiety.


What impact does colour have on your website? Green

Green is another one that has very common connotations, particularly for being natural, stable and prosperous. Because of its tie with nature it is a colour of growth and is often used in financial markets. It is a colour of balance, it is the middle of the spectrum, and is reassuring to us on a primitive level. It is a good choice for calls to action because it stands out but more softly than the likes of red and orange. However, like most colours green can also have a negative impact if incorrectly used, it can generate feelings of boredom and stagnation.


What impact does colour have on your website? Blue

Whilst often considered a cold colour, blue is probably one of the most popular colours in the world of web design. Blue is the colour of the mind and effects us mentally, in contrast to the physical reaction we have to red. Blue elicits a feeling of calm and serenity, and inspires feelings of security and safety. It is often seen as a colour of trust, which is probably why it is seen on so many bank websites. Despite not being the easiest colour for us to see it is often used for clear communication. The only thing to be cautious of with blue is, because of its connections with coldness, it can be perceived as unemotional and unfriendly.


What impact does colour have on your website? Purple

The colour purple has long been associated with royalty and luxury. The use of purple is a quick and easy way to create a sense of elegance and communicates the finest possible quality.  It has the shortest wavelength and can take awareness to a higher level of thought. It is, therefore, also connected to wisdom, spirituality and mystery. The colour purple is also highly introverted, and can be used to inspire feelings of deep contemplation. Beware, excessive use of purple or using the wrong shade could bring about too much introspection.

Of course, there are many more colours that you can chose from, including:

Pink, which is linked to femininity, youth and innocence. But, can also be physically draining and somewhat emasculating,

Brown, associated with the earth, being rustic and sturdiness, can evoke feelings of reliability and support. But can also be linked to heaviness and lack of sophistication.

Black, the strongest of the colours, adds sophistication and elegance, but with bold confidence. It communicates absolute clarity and creates a perception of seriousness. Be careful, however, as black can be perceived as menacing.

White is probably the most used colour. It pairs well with every other colour and draws out the elements of more stimulating colours. White is associated with being pure, clean and sterile. It adds a perception of space. Sterility can also be a negative connotation so use wisely.

Thinking about your website, what colours have you used? What impact does colour have on your website? What emotions and perceptions are you creating in your customers?  It is hard to take our personal preferences away (which is why this website is pink) and to look at these things objectively. Think about what you want customers to feel about your brand and work backwards, in both colour and content.

If you would like to know more about the impact colour can have on your website or any other aspect of website design and content get in touch with us today.